We worked closely with their Executive Director and members of the Board of Directors to not only to redesign their website but to help them rethink their brand positioning and marketing plan. The new SSP website, launched on July 20th, focuses on the partnership between the students and their sponsors.

Part of the 2011 SummerStage advertising campaign this year included a print and motion ad for Zoom Media. As far as we can tell, Zoom Media specializes in placing ads in gyms and right about urinals in bar bathrooms all over the city. The wide reach of the advertising placement ads to the great success of the SummerStage festival. The motion ad without sound is featured in video ad space all over the city which typically translates to gyms and bars. Check out your local gym or bar bathroom…you might be a lucky winner of some SummerStage advertising.

Presenting unrivaled documentary imagery from back-in-the-day next to stunning contemporary portraits of the machines themselves, as well as never-before-told memories from interviews with Spike Lee, Fab 5 Freddy, Don Letts, Bob Gruen, Rosie Perez, Kool Moe Dee, LL Cool J, DJ Spooky, and Adam Yauch of the Beastie Boys, among others, the Boombox Project is its own kind of gigantic mix tape that brings the impact of this movement back to life.,

Lyle Owerko is a filmmaker and photographer with a wide range of commercial and editorial clients. In January of 2010 he was named a Hasselblad Master for “representing photogreaphy at its finest.” His other awards include recognition for one of the forty most important magazine covers by the American Society of Magazine Editors, as well as honors from the New York Art Directors Club, American Photography, AIGA, the National Press Photographers Association, the Royal Photographic Society, Communication Arts, and many other notable organizations. Based in New York City, Lyle travles extensively around the world each year shooting assignments and personal work.

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We utilized the controls of a boombox (Play, Pause, Record, Rewind, Fast Forward, and Stop) as tools to break up the book into sections. Each one of these sections offers a different conceptual approach to the Boombox as a cultural icon. The quotes used throughout the book are taken from extensive interviews Lyle had with the music legends featured in the book. Quotes were designed to work together but to be independent from each other.

In addition to Lyle’s boombox portraits, The Boombox Project features archival work from photographers such as Josh Cheuse, Glen Friedman, Ben Watts, Ricky Flores, Lynn Goldsmith, Bob Gruen, Amy Arbus, Jamal Shabazz, and Lisa Kahane. Illustrations throughout the book are done by the South African collective – One Horse Town.